Why are more artists and labels going independent in LA?
16- Dec- 2023
Most music artists will think about whether to go with a record label deal or remain independent in LA. A few years back, most music artists in LA looked forward to signing a major record label. However, things have now changed. More and more music artists and record labels in LA are opting to remain independent and manage their own careers. But why is this trend gaining traction? This blog will provide the simple reasons behind this trend, shedding light on why artists in Los Angeles are choosing independence.
· Technology Has Made It Easier
While everything is not straightforward, over the past few decades, many obstacles have been lessened or removed. Music artists can easily and quickly access services that can help grow their careers, such as streaming guidance, artist marketing tools, and music distribution services.
Without the need for a record deal, the internet has made it much easier for independent music artists to expand their fan base and reach new audiences. Streaming platforms provide access to a vast audience, enabling independent artists to reach more listeners. Overall, these changes have democratized the music industry and made it more accessible to everyone.
· Offers Creative Control over Your Music
Being independent provides total creative and artistic freedom. It grants control over your sound and style. You have the freedom to try something new or change the sound and image of your brand.
If you're an independent artist, you have the power to control the direction of your music completely. It is crucial for most music artists. You can handle a lot of work on your own, from promoting it to distributing and meeting deadlines.
· You Own Your Music
A record deal entails giving up some of your musical rights. The percentage that record labels keep from the sales of your music determines who gets paid and how much money you will make from your own work. The more parties that are involved, the less money you will make.
Retaining your independence and ownership of your rights entitles you to additional royalties for any live performances, sales, or streaming of your music. It might not be a large sum of money, but still, it is a worthwhile reward.
When you own your rights, you also have the advantage and the ability to negotiate better terms with a publishing, sync, licensing, or record deal.
· Can Connect Directly with Fans
The internet and social media have proved a boon for aspiring and independent music artists. As an artist, you can now use these technologies to connect directly with your fans. You often don’t require others, like record labels to promote your music or yourself. You can share your music, videos, and thoughts instantly, which helps you to build a strong and loyal fanbase. This direct connection allows independent artists like you to better understand their fans' preferences, enabling them to create music that resonates deeply with their audience.
· Flexibility and Control
If you are working as an independent music artist, you have the freedom to make decisions based on your own terms. You are your own boss and can decide when to release new music, how to promote it, and which collaborations to pursue. Thus, having control over your career can allow you to adapt as an artist to changing trends and audience preferences quickly.
· Can Make More Profit
Independent artists can keep a larger portion of their earnings. When you collaborate with record labels, they often take a big share of the profits. So, by being independent, you can enjoy the benefits of your hard work and invest in your musical career and future projects.
· Access to Supportive Community
Los Angeles is home to a vibrant community of independent artists and creative individuals who are always exploring new possibilities. This supportive environment offers a network where artists can collaborate, learn from each other, and grow together. This sense of community fosters a positive atmosphere where artists can share their ideas and experiences, which helps them to develop their craft and achieve their goals. So, you can start your music career in Los Angeles and benefit from its supportive community.
Thus, in Los Angeles, music artists are often opting to go independent rather than sign with major record labels. This shift is taking place as artists and labels recognize the value of independence, direct communication with fans, financial management, flexibility, a supportive community, and the use of new technology. When music artists go independent, they are not only creating music but also taking control of their own futures. The music industry is becoming more open, diverse, and focused on artists. It means that music artists can experiment and express themselves in novel and exciting ways.